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THE CHARACTER HOTEL

Choose your favourite room from among 45 characters, many of them associated with Astrid Lindgren’s books. See them in pictures, and read their exciting stories. Two books have now been published about them.

The Björkbacken Character Hotel’s unique profile is an award-winning cultural achievement. The municipality of Vimmerby’s cultural award was presented to the hotel’s owner and founder Micael Glennfalk in 2007. The idea behind the theme of the hotel is the belief that Vimmerby’s most famous daughter, Astrid Lindgren, was influenced by the era in which she lived and by the people who lived around her during her childhood in Vimmerby in the 1920s.

In her book about her parents, entitled Samuel August from Sevedstorp and Hanna from Hult, Astrid writes:
“The hobos were also part of our childhood, and all the hobos had nicknames. Jocke Kis was very angry about his nickname. “Anders Johan Norling, all rights reserved” said Johan, but the street kids in Vimmerby kept calling him Jocke Kis anyway. It drove him to despair”.

In her book about her parents, entitled Samuel August from Sevedstorp and Hanna from Hult, Astrid writes:
“The hobos were also part of our childhood, and all the hobos had nicknames. Jocke Kis was very angry about his nickname. “Anders Johan Norling, all rights reserved” said Johan, but the street kids in Vimmerby kept calling him Jocke Kis anyway. It drove him to despair”.

 The characters at Björkbacken add a touch of spice to the unique world of Astrid Lindgren’s Vimmerby. The stories and the characters give us a better feel for the surroundings and the spirit of the time when Astrid grew up in Vimmerby.

It is a modern hotel but has a homely feel, and is run by a family that places great emphasis on personal service and providing the guests with a positive experience. Here you will also find the themed Character Restaurant with room for 200 guests as well as a stage, sound and lighting and a large bar. The kitchen is renowned for its well-prepared and delicious fare.

Please don’t hesitate to contact us with an enquiry about your conference, your wedding or other celebration or party, or if you are simply visiting Vimmerby. Welcome!