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A unique hotel, say some people. A cultural hotel, say others. A real experience, say those who have stayed here. Personally we think that everyone is right: Björkbacken’s Character Hotel is exactly what we hoped for when we first came up with the idea.

The Björkbacken Character Hotel is a top quality hotel. We can of course boast about our comfortable beds and the fact that there is Internet available in all the rooms.

But we also wanted to create a hotel with a unique profile. And one evening, when the Vimmerby Digital Picture Archive invited us to take part in a course about how to search for images in databases, the idea came to us. Just like ideas usually do. Suddenly. And obviously. Together with the Vimmerby Digital Picture Archive and Kalmar Museum, we began the three-year project of researching forty-five characters and personalities from Vimmerby, from a time when both the 20th century and our own beloved Astrid Lindgren were still young.

We found people who had influenced her in her writing, people who not only exist in her books but who also existed in reality, and we found a Vimmerby where characters and personalities were seen as something positive. In one way or another, all of them had a place in this community.

And now we have given them a place in history – each of them with their own room at our hotel. That makes us extremely proud!